Overview
The Pagesmodel Management website redesign project aims to create a visually captivating and user-friendly platform for the female-only scouting and boutique model agency.
Project Goals and Objectives:
Brand Consistency and Cohesiveness:
The goal is to design the website in a way that reflects the brand's boldness, ensuring consistency and cohesiveness across all pages. This will reinforce the brand's identity and create a memorable user experience.
Refined Tone and Voice:
The objective is to refine the brand's tone and voice to resonate with the target audience. By understanding the preferences and aspirations of the audience, the website's content will be tailored to effectively engage and connect with potential models and clients.
Improved User Experience:
The goal is to enhance the overall user experience of the website. This involves optimizing the website's navigation, improving page load times, and ensuring intuitive and user-friendly interactions to make browsing and exploring models' portfolios effortless and enjoyable.
Effective Showcase of Models and Portfolios:
The objective is to create a visually appealing and functional platform for showcasing the agency's models and their portfolios. This will involve designing individual model profiles that highlight their unique features, experiences, and photographs.
Optimized Call-to-Action Buttons:
The goal is to optimize the visibility and effectiveness of call-to-action buttons throughout the website. This includes strategically placing buttons for booking inquiries, signing up for model scouting, and accessing additional information, increasing user engagement and conversion rates.
Design system
One of the key points i want the audience to get from Pages model management is trust, security, friendliness, simplicity and these values will be successfully conveyed through the typeface and colour scheme.
Color
The color palette was inspired by shades of purple to convey a sense of fashion, pop, and excitement. The primary colors used were warm black, which were paired with soft, muted tones of beige and off-white to create a refined, bold and elegant feel.
Typography
The font choices in the Pages-model management website redesign project were Roboto and Lato. Roboto conveyed a sense of modernity, sophistication, and simplicity, making it suitable for fashion brands that aim for a sleek and streamlined image with clean lines and a refined visual presentation, while Lato added a friendly and approachable feel while maintaining elegance and professionalism.
Framework
With full understanding of my client needs, a simple yet unique design was created. There were a multitude of brilliant ways to communicate Pages model management values, and this includes it being characterised by minimal, clean approach that combines functionality, boldness, conversion rate and flexibility which were top priorities for Pages model management redesign. A framework for landing pages and other functional pages that leveraged well known conversion tactics to optimise the site's performance was designed.
Website experience
The website was designed to reflect the clear, seamless user experience of the company, building in both eye-catching animation and subtle interactivity.
Key learnings
As a designer for the Pages-model Management website redesign, I learned that knowing your brand inside and out is key to creating a solid website for the brand. This helped me to create a website that perfectly captured the brand's vibe and appealed to its audience. By understanding the brand, I was also able to keep things consistent across the design, making sure it all looked sleek. This project was a big reminder that understanding your brand is essential for creating a website that really hits the spot
